Online strategy includes all aspects of planning your online solution. From identifying your business needs, your audience needs and your competitive space to information architecture website graphic design, usability and search engine strategy.
Consultation
We want to find out how your business works and what your online goals are?
Research
We invest the time to learn. We research your industry, the market you operate in and your competitors to get a good understanding of where you fit in. We also analyse existing web data to help guide your future strategy.
Information Architecture
To build a house you need blueprints, and building a website is no different. Informational architecture consists of site maps, process flows, navigation paths, technical specifications and wireframes. The site navigation should be simple, clear and consistent. Site navigation should be ‘like a traffic light, not a neon light’. The job of navigation is not to grab attention. Rather, navigation design is about creating clear and consistent signs. Readers turn to navigation when they want to get somewhere on the site. First and foremost, they want something that is functional and informative.